Lorenzo Seghezzi is an artisanal clothing brand based in Milan, Italy, dedicated to bridging the gap between traditional Italian craftsmanship and the younger generation’s desire to break free from the confines of capitalism, consumerism, and rigid societal norms like gender binarism, standard sizing, and mass production. Viewed through the lens of the queer community, every collection and project pays homage to this vibrant and diverse culture.
At the heart of Lorenzo Seghezzi’s brand is a deep focus on corsetry. Corsets are conceived not as garments of restriction, but as symbols of freedom and empowerment, designed to help you feel fully in control of your body.
Each design by Lorenzo Seghezzi is meticulously crafted to fit the individual body of the client, regardless of how they identify. In this brand's vision, terms like "masculine" or "feminine" have no place; instead, elements of both are playfully blended and presented in unconventional ways that challenge and subvert traditional fashion codes. This made-to-measure approach is fundamental to the brand, not only as a means of reducing waste from overproduction but also as a way to empower individuals with non-standard sizes or non-conforming gender appearances to feel appreciated and seen.
The brand’s pieces are designed to be worn by anyone who feels comfortable in them, making a powerful statement rather than offering a permanent definition. Every item is handcrafted from start to finish by Lorenzo and their small team, using premium materials and a blend of traditional and avant-garde techniques.
The brand’s journey began almost as a joke in late 2020, when Lorenzo, after months of lockdown, decided to create this online store to make some money. What started as a spontaneous project quickly gained momentum, with the first product drop in early 2021 selling out and the brand soon gaining international recognition, collaborating with celebrities, and being featured in fashion magazines.
In fall 2022, the brand unveiled a nameless collection that showcased Lorenzo's mastery of advanced sewing techniques and luxurious materials. This collection was presented at the opening event of Lorenzo’s atelier in Via Ponte di Legno 6, at the heart of Milan’s Lambrate district. By late 2023, Lorenzo expanded their team, marking the beginning of a collaborative design process. In February 2024, the brand gained widespread attention when Lorenzo dressed singer and activist BigMama for the 74th Sanremo Festival, earning praise for bold and innovative designs. In May 2024, the brand was honored as one of the four winners of the Camera Moda Fashion Trust Grant for its SS2025 collection "Proemio," a project initially conceived as a charity initiative for the theater company Italy Bares in support of ANLAIDS Lombardia, reflecting Lorenzo’s deep commitment to both artistry and activism.
Looking ahead, "Proemio" is set to be showcased at Seoul Fashion Week in September 2024, marking yet another significant milestone in Lorenzo Seghezzi’s rapidly evolving career. As the brand continues to push the boundaries of fashion, Lorenzo Seghezzi’s work stands as a powerful testament to the strength and creativity of the queer community.